MARTINE BROWN, M.Ed.
I build the learning side of enterprise AI adoption: the training function, the fluency programs, and the coaching that turn a new tool into everyday work.
Flagship case study
Sanitized case study. The employer is described by shape and scope only.
The problem
2,500+ employees got Copilot. Nobody owned the training.
A national insurance company rolled out Microsoft Copilot to more than 2,500 employees with no training function behind it. Nobody owned fluency, guidance, or coaching, and adoption was left to chance.
My role
I built the training function from scratch. IT owns the rollout. The learning is mine.
I own the learning side of Copilot enablement and adoption: the fluency programs, the usage guidance and guardrails, and the coaching.
The rollout path
The whole workforce was trained first, so the people doing the daily work had fluency and guardrails from the start. Leadership training came next: the executive board, then the departmental directors and life company leads. CEO coaching came last. Now I am building micro-learnings so the growth keeps going after the launch training ends.
First time users to power users.
Board, directors, and life company leads in person, then CEO coaching.
Plain language rules, so people knew what was safe first.
Generative AI inside the design workflow.
The results
Year one, the training reached every level, front line to CEO. I reported results to my manager and the leader above them.
Adoption is a learning problem wearing a technology costume. The tool shipped in a day. The behavior change took a program.
How I lead
Three years leading the coaches' professional development, and all their content, built from scratch.
It was a 60,000 user school district. The coaches' supervisors handled the day to day. I owned how they grew and what they delivered.
Bi-weekly AI coaching with the CEO in Quarter 2, after every other level was trained.
Enterprise insuranceNo training function existed behind the Copilot rollout. I built one for 2,500+ people.
Enterprise insurancePlain language AI guardrails, and a quality bar every AI assistant has to clear.
Enterprise insurance and my professional communityWeekly AI training for a paid community, plus TED-Ed, ISTE, TCEA, and AI summits.
The Paid Creative and conference stagesPlayable demos
Two courses I designed. Try a piece of each, or launch the whole thing.
Demo A / Web course
Copilot onboarding where learners leave with three prompts written for their own job.
Launch the full courseA web based course for a fictional logistics company: thirteen screens and video based instruction.
Demo B / Storyline 360
A Storyline 360 course teaching a four part prompt formula for visual design.
Launch the full courseThe four parts are Subject, Style, Mood and Palette, and Format and References, practiced against fictional client briefs, with narrated video and captions throughout.
AI Assistant Library
Every AI rollout ends up with a pile of custom assistants. Someone has to decide which to trust, keep, or retire. I already do that on my own library.
Business tools and learning aids, each tested against real use. The ones that are not used get retired.
The method
Built to outlast the platform
When ChatGPT began phasing out custom GPTs, I moved the keepers into Claude skills. The method carried over.
I archived the full library first. The instructions, knowledge files, and quality bar carried over because the method never depended on one tool. That is the same move a company makes when it switches AI platforms.
Leadership case study
The problem
A whole district moving to new devices and a new learning platform.
53,000 students and 7,000 employees were moving to one to one devices and a new learning platform. Adoption lived or died on whether teachers changed what they did every day.
My role
District eLearning Facilitator, leading the coaches' growth.
For three years I led the professional development of the instructional coaches and built all of the program's coach content from scratch. Their supervisors handled the day to day; I owned how they grew. It was technology adoption work at network scale: changing daily practice, not just handing out devices.
What I built
A year long cohort program, run every year for three years.
The program was for district coaching leaders, and I built all of the coach content behind it.
Before I led the coaches, I was one
I drove technology adoption across a full faculty and trained users for a device rollout.
Why I do this work
I started in a high school English classroom, teaching students who were not always headed to a four year college. The job was making hard things clear for everyone in the room.
That is still the job. The hard thing is AI now, and the room is a whole company. Making AI understandable to everyone, not just the people already ahead, is the work I want to keep doing.
Proof and voice
What learners say
Martine explains things clearly, gives visual examples, and takes the time to answer any questions. I will definitely take more of her classes!
I was almost about to cancel my Canva subscription. Ms.Martine simplified the process of working in Canva. I have decided to keep my Canva subscription for now.
It was such a good class and I am grateful because I felt lost and confused in Canva. Most of the time I was too frustrated to finish anything.
I had already started using CapCut but was mostly fumbling around with it. But the class gave a way to systematically do the things.
I thought I knew Canva but DANG this was a GREAT session!! I've learned so much in an hour.
Fantastic presentation & I love Martine's infectious personality. If you missed the live, hop on replay...there's gold in here.
You showed up with power, clarity, and confidence, and it was beautiful to witness.
In the world of AI, things move fast. Martine's workflow is organized, easy to follow, and the GPT she built is a game-changer.
I used all the tools together and was able to get ideas I can actually use in my community. The Audience Insight tool helped me understand what people care about. It made things easy to see and saved me time.
The entire bundle helped me dig deeper into how I speak to my community and my target audience. It also helped me see gaps and ways to optimize my upcoming paid tiers.
Martine is very attentive as a coach/teacher. She keeps a watchful eye on her people. She has a genuine concern for our growth as business owners.
I took all the resources + tips and immediately implemented into my content creation strategy. In the month of June I gained 224 followers!
Martine, thank you for the gentle nudge to step out from behind the scenes and allow myself to be seen.
Real reviews from members and summit attendees, shared with first name and last initial.
Facilitation in action
Short AI lessons I teach on camera every week: what changed, what it costs, and what to do next.
Live session, the opening
The first 90 seconds of a 23 minute session.
Live AI coaching, one on one
From the AI's planning questions to her finished plan.
Scroll sideways for more. Each one plays with sound.
About
I'm Martine Brown, M.Ed., an eLearning designer, AI enablement leader, and published author with 12+ years in technology training. I built my employer's AI training function from scratch, and I have taught AI weekly to a paid community since 2023.
Instructional design is the craft underneath it all. I still design the courses myself and still teach in person, from executive sessions to summit stages.
Start the conversation
For AI enablement, learning leadership, and instructional design roles, email is the fastest way to reach me.
martinebrown24@gmail.com